10-Reasons To Advertise With Us

Unlock the Power of Radio Advertising

Connect with 3 Million Engaged Listeners Across Sierra Leone. Tap into Over 20 Hours of Broadcast Radio Consumption Weekly.

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Adults listen to the radio in Sierra Leone

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of radio consumption is digital

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of adults listen to radio every week

Your brand and radio advertising

Radio advertising provides reach, with around 6 million listeners every week. It helps to give notice or announcement in a public medium promoting a product, service, or event or publicising a job vacancy. It further influences consumers and increases your brand’s perception. Radio advertisement also provides results, delivering an average ROI of Le, 10,000 for every Leone spent. Radio advert stretches beyond the traditional 30-second ad. With longer ads, sponsorship, branded content, and innovative digital solutions available. Advertisers now have more creative ways to get their message to potential customers and you can do this here at FOP Radio with ease.

OUR REACH TYPOLOGY

We can help get your brand, project and service heard

We have vast experience in writing scripts, recording the content, editing, managing radio advertising campaigns and airing finished commercial audio productions. In other words, we can help define the role of radio within your marketing. Moreover, we can recommend creative strategies that will achieve your desired goals. Want to know more? Use the contact form below or give us a call on +23231896896.

Our interest was meeting the people in the community on our wash project. We got them with airtime.

September 04, 2023

Get To Know Why You Should Choose Us

Reach

Our radio is on green power 24 hours, reaching 90% of people aged 12 and older in our locality, other districts, and internationally through varied distribution platforms. Our records show the USA, UK, Europe, and Sierra Leone are our top listeners. Our listening stats range from 100-50,000 + listeners. We can prove the stats. You can be unconventional in your advertisement approach. The COVID-19 pandemic is the teacher. Often considered a frequency medium, radio is an ideal reach medium when planned differently—based on local, national, and international data. Reach 3 consumers 1X rather than 1 consumer 3X since that 1 consumer is less likely to need a TV product/service than any 1 of the 3 would be.

Targeting

What is the best time for a commercial? Most listening times called peak times. Radio’s diversity of programming affords advertisers niche channels to zero in on narrow target groups. Advert formats allow advertisers to speak selectively to consumers they want to reach. Using other means or appropriate scripting, we at FOP Radio further reach those target groups digitally and through subsidiaries or associate broadcasting platforms. Local/regional connected structure means brands can focus on key marketing areas.

Local/regional connected structure means brands can focus on key marketing areas.

Intimacy

Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers comprise ad copy, and Internet users are now subjected to a barrage of advertising. With an average of 10 commercial minutes per hour (about 1/5 of each hour), FOP Radio affords an uncluttered environment for advertisers. FOP Radio ads are always forefront of the listener’s attention — ads aren’t surrounded by competitors’ spots or buried in the back pages. Clarity is key for us and for you, a distinctive or audible brand.

Engaging

Listeners feel an emotional connection with their preferred Radio stations. Passive forms of advertising merely list merchandise or tell where a product is available; radio is an active medium capable of stirring emotion, creating demand and selling products and services. We at FOP Radio stay true to that with less talk more music and hook programs. FOP Radio is a call-to-action medium for advertisers within our region and beyond.

Synergy

Radio has a “multiplier effect” on other media. Our audio-only medium stimulates a different part of the brain than video, print or online images. Adding Radio increases recall of TV, newspaper and Internet ads. FOP Radio is proven to drive consumers to advertisers’ websites. We leverage the digital workspace to propel business through proven acceleration techniques. See how we do this on our services page.

Frequency

How long do commercials stay on air? Consumers need to be exposed to ad messages multiple times before they begin to respond. FOP Radio’s relatively low cost in relation to other media allows advertisers to use multiple slots and reach platforms to hit their targets and build frequency levels for maximum impact.

Cost effectiveness

Radio production costs less than TV or print media. Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency. We are a household name in our locality. We have our digital footprint also. We are known in other countries and places so have the legitimacy to reach all from our distributed reach typologies. Need more about advertising returns, then read follow this link; https://www.adweek.com/performance-marketing/study-shows-that-every-1-spent-on-radio-advertising-returns-12-in-purchase-activity/e.

Creativity

A Radio stars in the theatre of the mind, stimulates emotion-filled images within the listener’s own mind — voices, music, sound effects, recall of video images. No matter how small or large the advertiser, FOP Radio allows creativity to brand and create a unique identity that consumers will remember. Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners. Radio advertisers can adapt quickly to changes in their own situations and marketplace to make sure their Leones are effectively utilised.

Loyalty

Radio continues to be perceived as central to people’s lives, especially when contrasted with the precipitous decline by other traditional media” – Nielsen Audio/Edison “Infinite Dial”. Radio continues to be the #1 source of music discovery despite the numerous audio options that exist today. People spend more time listening to news on the radio each day than they do reading newspapers or getting news online. The amount of time people listen to radio news has remained more stable over the last decade… –Pew Research Centre for the People & the Press. Listeners tend to listen to relatively few radio stations and are extremely loyal to their favourites. This means local radios have more impacts than dropped frequencies. We also have redundancy in our broadcast typology. This means huge percentage of your listeners tend to hear your brand even with live studio failures it is replicated in our redundancy broadcast setup. Research shows Radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks. Because ads can run frequently and listeners tend to stay tuned for long periods of time, a brand that is big in Radio can create a disproportionately large share of the mind for itself.

Immediacy

Consumers vary in their stages of the purchase cycle therefore, ongoing Radio ads allow your product or brand to be front and center when people are ready to buy, even at odd times. The listening ear is more powerful in all positions and states than the watching eye in limited circumstances. FOP Radio reaches consumers close to the time and location of purchase, selling ideas, implementing projects, and evaluating project interventions whether they’re in town, offshore, in-store or online shoppers, or consumers of your project or charitable interventions. The global village means you are not only limited to advertising within your regions but can be done off because we have cross border and international evidence of huge audience. Meaning, that you can be unconventional in advertising with us even when based in the USA or Europe, or elsewhere. The pandemic is the teacher. Reach listeners or monitor your adverts or paid programs in-car, on palms, speakers when they’re at home or when you are driving to stores, restaurants, etc..